Creative Process for a graphic icon series
Step 1: Exploring the personality of brand aesthetic & target audience
Create a moodboard with similar brand aesthetics and visual references. This narrows down the creative possibilities and inspiration.
Playing with established design systems. It’s not about making rounded parts angular. We had to rethink and redesign icons from scratch.
Step 2: Establish graphic constraints
& grid system
Reference current design trends and existing design systems.
Step 3: Sketch
I always prefer to come up with initial concepts by hand. This allows more personality and originality to come through in the final design.
Step 4. Vectorize
Once the initial concept is visualized, the icons are translated to vector graphics in Illustrator.
Step 5. Final Version
Once the final design is procured, the last step is to produce the icon library according to design specs.
